Case Studies

Redesigning Zepto for a Seamless Grocery Experience

This self-initiated redesign focused on solving key user pain points like reordering friction, cart confusion, lack of order visibility, and cluttered product cards. Through user research, UI revamp—including a simplified, cleaner product card layout—and usability testing, I delivered a faster, clearer, and more confident shopping experience for users.

Usability

85% of users preferred the redesigned interface.

User Satisfaction

80% felt more confident with live order tracking.

Redesigning Zepto for a Seamless Grocery Experience

This self-initiated redesign focused on solving key user pain points like reordering friction, cart confusion, lack of order visibility, and cluttered product cards. Through user research, UI revamp—including a simplified, cleaner product card layout—and usability testing, I delivered a faster, clearer, and more confident shopping experience for users.

Usability

85% of users preferred the redesigned interface.

User Satisfaction

80% felt more confident with live order tracking.

Redesigning Zepto for a Seamless Grocery Experience

This self-initiated redesign focused on solving key user pain points like reordering friction, cart confusion, lack of order visibility, and cluttered product cards. Through user research, UI revamp—including a simplified, cleaner product card layout—and usability testing, I delivered a faster, clearer, and more confident shopping experience for users.

Usability

85% of users preferred the redesigned interface.

User Satisfaction

80% felt more confident with live order tracking.

Reimagining Event Planning with Festiva

Built for India’s next-gen hosts, Festiva simplifies the chaos of celebration planning with curated packages, cultural insight, and a playful mobile experience.

Usability

85%

User Retention

70%


Reimagining Event Planning with Festiva

Built for India’s next-gen hosts, Festiva simplifies the chaos of celebration planning with curated packages, cultural insight, and a playful mobile experience.

Usability

85% of users preferred the redesigned interface.

User Satisfaction

80% felt more confident with live order tracking.

Reimagining Event Planning with Festiva

Built for India’s next-gen hosts, Festiva simplifies the chaos of celebration planning with curated packages, cultural insight, and a playful mobile experience.

Usability

85%

User Retention

70%


Designing Spota for a Stress-Free Urban Parking Experience

This self-initiated case study addresses key urban parking challenges like lack of real-time availability, confusing spot access, unsafe two-wheeler zones, and manual payments. Through user research, parking flow mapping, and mobile-first UI design, Spota delivers a simplified experience to help users find, book, and manage parking in seconds — whether they drive a car or ride a bike.

Usability

85% of users said booking was quicker with the new design.

User Satisfaction

78% said they would prefer using Spota over searching manually.

Designing Spota for a Stress-Free Urban Parking Experience

This self-initiated case study addresses key urban parking challenges like lack of real-time availability, confusing spot access, unsafe two-wheeler zones, and manual payments. Through user research, parking flow mapping, and mobile-first UI design, Spota delivers a simplified experience to help users find, book, and manage parking in seconds — whether they drive a car or ride a bike.

Usability

85% of users said booking was quicker with the new design.

User Satisfaction

78% said they would prefer using Spota over searching manually.

Designing Spota for a Stress-Free Urban Parking Experience

This self-initiated case study addresses key urban parking challenges like lack of real-time availability, confusing spot access, unsafe two-wheeler zones, and manual payments. Through user research, parking flow mapping, and mobile-first UI design, Spota delivers a simplified experience to help users find, book, and manage parking in seconds — whether they drive a car or ride a bike.

Usability

85% of users said booking was quicker with the new design.

User Satisfaction

78% said they would prefer using Spota over searching manually.

Crafting a Seamless Responsive Web Experience

This case study explores the process of designing and optimizing a responsive website for multiple screen sizes — from mobile to desktop. The goal was to ensure a smooth, accessible, and visually consistent experience across devices without compromising performance or brand identity. I focused on grid systems, fluid layouts, breakpoints, and accessibility to deliver a fully responsive design that adapts to real-world usage.

Crafting a Seamless Responsive Web Experience

This case study explores the process of designing and optimizing a responsive website for multiple screen sizes — from mobile to desktop. The goal was to ensure a smooth, accessible, and visually consistent experience across devices without compromising performance or brand identity. I focused on grid systems, fluid layouts, breakpoints, and accessibility to deliver a fully responsive design that adapts to real-world usage.

Crafting a Seamless Responsive Web Experience

This case study explores the process of designing and optimizing a responsive website for multiple screen sizes — from mobile to desktop. The goal was to ensure a smooth, accessible, and visually consistent experience across devices without compromising performance or brand identity. I focused on grid systems, fluid layouts, breakpoints, and accessibility to deliver a fully responsive design that adapts to real-world usage.

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

with a passion for intuitive

and

impactful design,

specialized in

User-Centered Design

User-Centered Design

User-Centered Design

User-Centered Design

User-Centered Design

Interaction Design

Interaction Design

Interaction Design

Interaction Design

Interaction Design

bringing over

2+ years

2+ years

2+ years

2+ years

2+ years

of hands-on

experience

crafting digital products.

I design experiences

that are both

Visually Delightful

Visually Delightful

Visually Delightful

Visually Delightful

Visually Delightful

and deeply

User-Focused

User-Focused

User-Focused

User-Focused

User-Focused

Currently shaping interfaces as a

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

while expanding

my impact through real-world case studies.

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

for intuitive

with a passion

and

impactful

design, specialized in

User-Centered Design

User-Centered Design

User-Centered Design

User-Centered Design

User-Centered Design

Interaction Design

Interaction Design

Interaction Design

Interaction Design

Interaction Design

bringing over

2+ years

2+ years

2+ years

2+ years

2+ years

of hands-on

experience

products.

crafting digital

I design experiences

that are both

Visually Delightful

Visually Delightful

Visually Delightful

Visually Delightful

Visually Delightful

and deeply

User-Focused

User-Focused

User-Focused

User-Focused

User-Focused

Currently shaping interfaces as a

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

while expanding

through

real-world case studies.

my impact

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

with a passion for intuitive

and

impactful design,

specialized in

User-Centered Design

User-Centered Design

User-Centered Design

User-Centered Design

User-Centered Design

Interaction Design

Interaction Design

Interaction Design

Interaction Design

Interaction Design

bringing over

2+ years

2+ years

2+ years

2+ years

2+ years

of hands-on

experience

crafting digital products.

I design experiences

that are both

Visually Delightful

Visually Delightful

Visually Delightful

Visually Delightful

Visually Delightful

and deeply

User-Focused

User-Focused

User-Focused

User-Focused

User-Focused

Currently shaping interfaces as a

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

Freelance Product Designer

while expanding

my impact through real-world case studies.